Understanding Agentic AI:
What Every Marketer Needs to Know
In-person | Melbourne | All levels
A practical session to cut through the noise, understand what agentic AI actually means for marketing teams, and leave with a clear-eyed view of where to start.
Every week brings a new vendor announcement, a new definition, a new reason to feel behind. Meanwhile, research shows fewer than one in four marketing organisations has even run a limited pilot with agentic AI, despite almost universal agreement that it matters.
ACAM's briefing is designed for the majority: marketers who recognise the shift is real but need more than hype to act on it.
What you’ll walk away with
A clear working definition of agentic AI and why it's structurally different from the generative AI tools you're already using.
An honest picture of where adoption actually stands in 2026, drawn from ACAM's 2026 AI Marketing Benchmark.
A practical framework for identifying where agents create genuine value in marketing workflows versus where the risk outweighs the reward.
Confidence to ask the right questions inside your organisation and know what good looks like.
Understanding Agentic AI: Melbourne
Following a successful Sydney session, ACAM is bringing Understanding Agentic AI to Melbourne.
Dates are yet to be confirmed. Register your interest below to be among the first to receive event details.
