Understanding Agentic AI:
What Every Marketer Needs to Know
Breakfast | In-person | All levels
A practical morning session to cut through the noise, understand what agentic AI actually means for marketing teams, and leave with a clear-eyed view of where to start.
Every week brings a new vendor announcement, a new definition, a new reason to feel behind. Meanwhile, research shows fewer than one in four marketing organisations has even run a limited pilot with agentic AI, despite almost universal agreement that it matters.
ACAM's breakfast briefing is designed for the majority: marketers who recognise the shift is real but need more than hype to act on it.
What you’ll walk away with
A clear working definition of agentic AI and why it's structurally different from the generative AI tools you're already using.
An honest picture of where adoption actually stands in 2026, drawn from ACAM's 2026 AI Marketing Benchmark.
A practical framework for identifying where agents create genuine value in marketing workflows versus where the risk outweighs the reward.
Confidence to ask the right questions inside your organisation and know what good looks like.
Breakfast event
LinkedIn Sydney at The Fullerton Hotel - ,1 Martin Place, Sydney NSW 2000
Tuesday, 28 July 2026
Arrival and breakfast from 8:00am | Session 8:30am to 10:30am
Cost
$149 excl GST
Who’s this for:
This session is built for CMOs, Marketing Directors, Heads of Digital and CX, and marketing operations leaders who are responsible for how their teams prepare for the next phase of AI adoption. You don't need a technical background. You do need to care about making good decisions.
Places are limited. Secure your spot before registrations close.
