How much does it cost?

The course is $1,899 per person. If you wish to make a group booking please contact info@acam.ai for a bundled discount code.

Is there a special rate for charities or if I am currently unemployed?

Yes. We offer financial assistance for individuals and charities. Please email info@acam.ai to discuss eligibility.

What experience do I need?

The course is designed for mid to senior marketers with a general understanding of marketing and its disciplines. While 5+ years' experience is typical, it is not essential. No AI experience is required.

How long will the course take each week?

You will need approximately 4–5 hours per week at a moderate pace.

What if I don't complete the weekly module on time?

All modules are self-paced, and you can complete them at any time within the 8-week period.

What if I can't attend the live sessions?

All weekly "AI Wrap" sessions are recorded and available on-demand.

Are the Tech Insider sessions relevant for both large enterprise tech stacks and SMB tools?

Yes. Our Tech Insider sessions cover both enterprise platforms (e.g. Adobe, IBM) and SMB-friendly tools used by smaller teams. The goal is to show you practical AI use cases across all levels of marketing maturity, regardless of budget or tech stack.

Yes. Refunds are available within 7 days before the course commences.

What technology or tools do I need?

Just a laptop and an internet connection. All tools and resources required for learning are provided as part of the course.

Will I receive a certificate?

Yes. You will receive an ACAM "AI Ready for Marketers" certificate upon successful completion.

Can my company enrol a team or run this course in-house?

Yes. We offer corporate packages and in-house cohort versions tailored to organisations. Contact us at info@acam.ai for details.

AI-Ready 12-week program

AI-Ready

12-week program | All levels

Created by Marketers, for Marketers

Enhance every aspect of modern marketing with AI.

Understand what's possible, see it in action and know exactly where to start.

This program shows you the full picture — clearly, practically, and step-by-step.

19 October Intake

Program highlights

Practical AI skills, live expert guidance, and community networking in twelve weeks.

8 on demand
classes released
weekly

CMO and Industry insights

See inside tech technology

Live Q&A

Accredited certification

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Why choose the AI-Ready for Marketers Program

This is Australia’s only program where you’ll:

Learn how AI applies across every aspect of marketing

The Program takes you through how AI applies across every part of the modern marketing discipline, from strategy to creative, media, customer experience, data, analytics and measurement.

Hear directly from the marketing leaders driving AI forward

Gain insights from 20+CMOs and subject-matter experts, sharing real stories of how AI is reshaping marketing inside Australia’s biggest brands includingFoxtel, Woolworths, IKEA, Thomson Reuters, UNICEFand many more.

See inside the technology powering modern AI marketing

Watch 12+ Tech Insider demonstrations, where leadingplatforms including Adobe, Salesforce, Meltwater andmany others show real examples of AI in action acrosscreative production, media buying, CX, workflow,automation and analytics.

Plus: All the tools and resources you need to get started

You’ll receive templates, frameworks, checklists, governance tools and
worksheets to ensure you are AI -Ready!

19 October Intake

Module 1

Introduction to AI

• 101 AI in marketing
• Data and AI
• Law, ethics and compliance
• Measuring the impact of AI investments
• SME interview: Dr Suresh Sood (UTS), Louise Cummins (ACAM), Jennifer Mulveny (Adobe)

‍

Module 2

Insights, strategy and brand

• The AI revolution: insights, strategy and brand (Part 1, 2 & 3)
• SME interview: Naomi O'Connor (Woolworths), Celia Harding (LEOPRD), Libby Hodgson (UNICEF)
• Tech Insider: Brandscout AI, BrandHalo, Evidenza
• Industry viewpoint: Ipsos

Module 3

Content and Creative

• Part 1: AI for Content and Creative
• Part 2: The Content Lifecycle
• Part 3: AI's Role in Content
• Part 4: Keeping it Human
• Part 5: What's Next
• SME interview: Suresh Sood (UTS), Miki Luong (IBM)
• Tech Insider: Adobe

Module 4

Search and Discoverability

• Part 1: Introduction to AI Search and Discoverability
• Part 2: Traditional Search
• Part 3: Generative Engine Optimisation (GEO)
• Part 4: Discovery Engine Optimisation (DEO)
• Part 5: Measurement & Monitoring
• Part 6: What's Next
• SME interview: Celia Harding (Leopard), Lexie Alker (Thomson Reuters), Tanya Rivera (Genea)
• Tech Insider: Adobe

Module 5

Media and channel optimisation

• Superpower 1: Signals for insight
• Superpower 2: Predictive planning
• Superpower 3: Personalisation
• Superpower 4: Optimisation
• Superpower 5: Feedback
• Risks, safeguards and what's next
• SME interview: Gemma Dawkins (PHD), Alex Pacey (OMG)
• Tech Insider: Wondaris, Google

Module 6

Customer lifecycle

• Part 1: Awareness
• Part 2: Consideration
• Part 3: Purchase
• Part 4: Onboarding
• Part 5: Use and support
• Part 6: Loyalty and advocacy
• SME interview: Anthony O'Byrne (Kayo Sports & Binge), Kate Limbach Clarke (Quantium), Kirsten Hasler (IKEA)
• Tech Insider: Pega Systems

Module 7

Measurement and ROI

• Part 1 & 2: Introduction to AI in Measurement & ROI
• SME interview: Lexie Walker (Thomson Reuters), Tim Lillyman (XPON)
• Tech Insider: Meltwater, Salesforce

‍

Module 8

Operations and workflows

• Part 1: Introduction to Operations and Workflows
• Part 2: Turning Pain Points into Opportunities
• Part 3: Agents and Automation
• Part 4: Where to Start
• Part 5: Teams
• SME interview: Aaron Michie (Foxtel), Bree McAusland (Procore), Dave King (Move37)
• Tech Insider: Adobe, Salesforce
• Bonus Module: AI agents

Facilitated by Jodie Sangster

She’ll be joined by subject matter experts from across the industry, including contributors from The Navigators, Kantar, Leoprd, Genea and ACAM, alongside tech specialists from Microsoft Advertising, Gumshoe and Xpon.

Program Structure

Flexible on-demand modules combined with live expert sessions and community support.

How it works?

• 8 weekly on-demand modules: Self-paced lessons covering the full marketing lifecycle through the lens of AI.
• Weekly live “The Wrap” sessions:Live Q&A and discussions with AI in marketing experts, industry SMEs and guest practitioners.• Cohort community:Connect with other marketers, share ideas, ask questions and learn together.
• Access to video insights:Weekly exclusive interviews with CMOs, SMEs and technology leaders to deepen understanding and bring concepts to life.
• Certification:Receive an ACAM “AI Ready for Marketers” certificate upon completion.

Who is this for?

The AI Ready for Marketers Program is designed for mid to senior marketers who want to:
• Understand how AI applies directly to marketing
• Build confidence using AI in their role• Make smarter, faster and more creative marketing decisions for themselves and their teams
• Cut through the hype and focus on what actually drives results

Suitable for marketers working in large or small organisations, across any budget environment, in B2B,B2C or blended teams, and across any industryNo AI experience is required, just curiosity and an open mind.

What you’ll Learn

By the end of the program, you will:
• Understand the full AI landscape: Where AI creates the most value in modern marketing
‍• Determine how to apply AI in your marketing organisation: To maximise results for your business and yourcustomers
• Know the essential AI prerequisites: Understand governance, ethics, data and risk requirements to ensure you and your team use AI safely and effectively
• Confidently assess AI opportunities: Identify how AI opportunities will benefit customers, marketing and thewider business
• Build a practical AI-Ready plan: To start leveraging AI and leading the AI conversation in your organisation

Don’t just take our word for it

Hear directly from marketing leaders who have already upgraded their AI skills.

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100%

reported increased
confidence applying AI

86%

average overall
experience rating

100%

would recommend the course
to a colleague or team

Powered by Leading AI & Marketing Technology

The technology platforms our facilitators bring into the classroom, demonstrated live so you can see exactly how AI works in real marketing workflows.