The AI Advantage
1 day workshop | Executive Level
Combine human intelligence with artificial intelligence to create clarity, performance and purpose at scale.
Program highlights
Leadership
Blueprint
Team of the
Future Map
Neuroscience
based leadership
Roundtable conversations with peers
Executive confidence and community
The AI Advantage is a one-day, executive-level workshop designed to help senior marketing and business leaders lead with confidence in this new era.
Drawing on insights from the AI-Ready Executive Education Program and ACAM’s Marketing Team of the Future whitepaper, this immersive day blends leadership foresight, team design, and AI readiness into one high-impact strategic experience.
You’ll explore the latest AI trends, learn how they’re transforming marketing, and gain practical tools to lead change with confidence and intent.
What we cover
- The five forces shaping marketing and business leadership in 2026.
- Global and local AI trends transforming marketing, media, and customer engagement.
- How to lead AI adoption with confidence - from pilot to scale.
- The Marketing Team of the Future framework - what Australia’s most adaptive teams are doing differently.
- The neuroscience of high-performance leadership - managing focus, energy, and mindset in times of change.
- A guided Strategic Planning Lab - build your 2026 blueprint and 30-day execution sprint.
Our mission:
ACAM’s national benchmarking reveals that only 8% of Australian marketing teams are AI-advanced, while nearly half remain at the beginner stage. Meanwhile, the AI-Ready Executive Education Program found that 70% of digital transformations fail when not led from the top - the technology is advancing faster than leadership capability.
This workshop bridges that gap. You’ll gain the insights, frameworks, and confidence Australia’s most progressive CMOs and business leaders use to build adaptive, AI-enabled organisations and high-performing teams.
Who It’s For
This exclusive workshop is for leaders ready to design what’s next.
Ideal for:
- CMOs, Marketing, CX, and Digital Executives
- Business leaders driving transformation and growth
- Senior professionals preparing their teams for an AI-accelerated 2026
Become an AI-Advantage leader today
Still need something before you decide?
Latest AI Upskill Labs
Hear directly from senior leaders who joined our Sydney Executive AI-Ready Program. Their experiences highlight the practical value, strategic insights, and collaborative spirit that make this workshop so impactful.
