FAQ’s
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What is ACAM?
The Australian Centre for AI in Marketing (ACAM) is an industry initiative designed to support marketers on their AI journey. Our vision is to create a future where every marketer in Australia confidently understands, embraces, and benefits from AI, driving better results for themselves, their company and the industry.
We are not a Membership based organisation and aim to complement the excellent efforts of other industry organisations.
What is ACAM's mission?
Our mission:
- Demystify AI – Cutting through the complexity to make AI understandable and usable for every marketer.
- Share knowledge – Making connections to share insights, expertise, experiences and AI inspiration - expanding knowledge and accelerating AI literacy for all.
- Make AI accessible for all – Ensuring all marketers, regardless of expertise, can confidently leverage AI to enhance their skills and impact
- Purpose-Driven Impact As a for-purpose initiative, we are committed to supporting the broader community through new research, scholarships, free upskilling sessions, and low bono consulting to NFPs.
What are the core beliefs of ACAM?
ACAM believes in deploying AI to deliver tangible marketing outcomes, prioritising people and culture in the journey to AI success, and ensuring AI enhances rather than replaces human connection. ACAM also believes AI should be inclusive and benefit everyone.
Acknowledgement of Country
At the Australian Centre for AI in Marketing (ACAM), we acknowledge the Traditional Custodians of the lands on which we live, learn, and work across Australia. We recognise their deep and enduring connection to land, waters, and culture and pay our respects to Elders past, present, and emerging. We are committed to learning from First Nations knowledge and perspectives.
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