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Our Founders
ACAM was founded by four industry leaders dedicated to supporting the evolution of marketing in Australia
Our Advisors
Empowering Marketers Through AI
It all started with a conversation. As marketers, we saw AI transforming our industry at lightning speed - but something was missing. There was a gap. Marketers needed practical guidance to use AI effectively, ethically, and in a way that supports their teams. So, we built ACAM -a community-driven initiative to help marketers navigate AI while keeping the heart and creativity of great marketing alive.
Our mission is simple but powerful - to demystify AI and make it accessible to every marketer in Australia. We believe that marketing has become too much about process and not enough about good marketing that drives incremental growth. This is a one in a generation opportunity to reduce the process load and make marketing and our careers better.
Our Vision: To create a future where every marketer in Australia confidently understands, embraces, and benefits from AI, driving better results for themselves, their company and the industry.
Our Purpose
At ACAM, our purpose is to help marketing leaders embed AI as strategic infrastructure — not just a tool, but a capability that reshapes how teams think, operate and create value.
We make AI adoption practical, ethical and commercially accountable.
We bring independent research, real-world insight and clear guardrails to the biggest questions shaping our industry — so marketers move beyond experimentation and lead responsibly.
We remain pro-purpose: blending commercial work with reinvestment into education, advocacy and measurable social impact.
What We Delivered in 2025
Foundations Built. Guardrails Established. Community Mobilised.
Education & Research
•Delivered 10+ free webinars reaching nearly 1,000 marketers.
•Published Australia’s first AI Readiness Benchmarking Report and supporting whitepapers to guide structured adoption.
Advocacy & Ethical Leadership
•Co-authored the AI and Future Generations whitepaper (featured at SXSW).
•Advanced gender equity through scholarships and thought leadership.
•Contributed to academic research on AI’s environmental and societal impact.
Pro Bono & Low Bono Impact
•Supported NFPs through consulting and education.
•Partnered with CCS Fundraising to deliver free sector training.
•Launched early-stage NFP think tank initiatives to identify capability gaps.
2026 Focus
From Readiness to Responsible Scale.
1.Structural AI Integration
Supporting organisations to embed AI into governance, operating models and performance frameworks — not just workflows.
2. AI Leadership & Capability Building
Launching:
•New Industry education programs
•Executive leadership intensives workshops
•Expanded Benchmarking report
3. Commercial Accountability
Advancing ROI frameworks, board-ready reporting models and AI investment justification tools for CMOs and ELTs.
4. Whitepapers
•Publishing new whitepapers on governance, workforce evolution and environmental impact.
•Expanding the AI Pioneers initiative to spotlight responsible implementation.
5. Deepened Social Impact
•Increasing low bono support for mission-driven organisations.
•New Social Impact / NFP upskilling program