The Australian Centre for AI in Marketing (ACAM) is proud to release the first-ever AI Readiness Benchmarking Report for Australia’s marketing industry. Based on insights from 60 senior marketing leaders across multiple sectors, this report offers a candid look at where teams are now — and what it will take to move forward.
The 50 page report also introduces Australia’s first-ever AI Readiness Score for marketing teams, a landmark framework assessing maturity across team skills, strategy, governance, ethics, data, and leadership.
Our mission is simple: to help every marketer confidently embrace AI. This report is your starting point.
And it is 100% free to download now
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Some key Insights from inside the 2025 Report:
- Only 8% of marketing teams are AI-Advanced
Despite growing enthusiasm, just a small portion of teams have the leadership, strategy, and deployment maturity needed to fully leverage AI.
- 48% of teams are still at the Beginner stage
Most teams have early interest but lack the roadmaps, frameworks, or internal skills to scale AI meaningfully.
- Marketers want change — and see AI as the way forward
Over 90% agree that marketing has become too focused on process and needs to refocus on delivering growth. AI is seen as a catalyst to reclaim creativity, insight and impact.
