Insights

Insights

AI is transforming marketing, and ACAM is committed to ensuring that every marketer in Australia confidently understands, embraces, and benefits from AI. ACAM's Insights are designed to bridge the gap between AI innovation and practical marketing applications, equipping professionals with the knowledge and tools they need to succeed in an AI-driven world.

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Designed for CMOs, executives, and marketing decision-makers, the AI Insights Lab provides exclusive access to leading industry voices, real-world case studies, events, and expert discussions on AI’s impact on marketing.

Marketing Team of the Future

Defining the Next Era for Marketing Leaders

Wed, 15 Oct, 8:45am - 11am AEDT - Online

The future of marketing is being redefined, with new roles, skills, and guardrails reshaping how teams succeed. We’re unveiling these insights in The Marketing Team of the Future whitepaper, co-created with leading CMOs and Adobe. Seats are limited—register now to secure your place at the launch.

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How AI Ready Is Your Marketing Team?

Explore key findings from ACAM’s 2025 AI Readiness Benchmarking Report and see how your team compares. 100% free to download now.

Get the Insights

AI Insights & Whitepapers

Explore our latest insights through upcoming podcasts, in-depth whitepapers, and research resources, bringing you thought leadership and practical perspectives from the experts shaping AI in marketing.

AI and the next generation whitepaper

This paper co-authored by ACAM warns that without urgent national leadership, AI could harm young Australians’ wellbeing and futures, and calls for action on transparency, education, family support, youth jobs, and an AI Safety Institute.
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Marketing Team of the Future – coming soon

Our Marketing Team of the Future whitepaper explores how AI is reshaping marketing roles, structures, and skills, helping CMOs reimagine their teams to drive growth in an AI-powered era.

OnAIR Podcast – coming soon

The Australian Centre of AI in Marketing podcast brings together CMOs, senior marketers, and subject matter experts to explore how AI is transforming marketing.

Register Your Interest in ACAM

If you are a marketing professional who is interested in AI, committed to learning, and want to play a role in driving the industry forward then we’d love to hear from you:

Thanks for reaching out. We’ve received your email and are on it. We’ll get back to you as soon as we can, so hang tight—we’re excited to connect.
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AI Insights - Future Focus

Leveraging AI in Fundraising with Global Experts CCS Fundraising

Tue, 3 Jun, 9:30am - 10:30am AEST

Your Complimentary Invitation: Leveraging AI in Fundraising—A Conversation with Global Industry ExpertsJoin us for an insightful session on how artificial intelligence is revolutionising fundraising strategies and enhancing supporter engagement. Hosted by Louise Cummins, Founder of the Australian Centre for AI in Marketing, this event features special guests Greg Hagin, Principal and Managing Director, and Ashutosh Nandeshwar Ph.D, Executive Vice President, Data Science & Analytics, from CCS Fundraising, global leaders in nonprofit strategy and data-driven fundraising.

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AI Insights & Whitepapers

Explore our latest insights through upcoming podcasts, in-depth whitepapers, and research resources, bringing you thought leadership and practical perspectives from the experts shaping AI in marketing.

Pioneers Spotlight

Exclusive interviews with Australia’s leading CMOs sharing their AI journey, challenges, and success stories.

AI Tech Insider

Perspectives from technology brands, giving you a pulse on the latest trends shaping the future. Showcasing innovative AI vendors and solutions to help marketers find the right tools.

Future Focus

Exploring AI trends and emerging technologies shaping the future of marketing.
Gender article

Marketers Need to Wake Up to Generative AI’s Woman Problem

The profound implications of men embracing GenAI more than women

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By Jodie Sangster and Douglas Nicol, ACAM Founders

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Women in marketing are lagging behind in GenAI adoption. It’s time to change the narrative and ensure equal access to AI-driven opportunities.

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Read More
Feature

Marketers Need to Wake Up to Generative AI’s Woman Problem

The profound implications of men embracing GenAI more than women

By Jodie Sangster and Douglas Nicol, ACAM Founders

Women in marketing are lagging behind in GenAI adoption. It’s time to change the narrative and ensure equal access to AI-driven opportunities. Coming April 2025

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