Insights
Leading the AI Evolution
Empowering Australian marketers to confidently embrace and lead the AI revolution.
AI is transforming marketing, and ACAM is committed to ensuring that every marketer in Australia confidently understands, embraces, and benefits from AI. ACAM's Insights are designed to bridge the gap between AI innovation and practical marketing applications, equipping professionals with the knowledge and tools they need to succeed in an AI-driven world.
Designed for CMOs, executives, and marketing decision-makers, the AI Insights Lab provides exclusive access to leading industry voices, real-world case studies, events,and expert discussions on AI’s impact on marketing.
The 2026 Australian AI in Marketing Benchmark Report: Closing the AI Maturity Gap
Australian marketing has moved beyond AI experimentation. The question now is whether teams have the maturity to turn AI activity into serious commercial results.
AI Insights & Whitepapers
Explore our latest insights through upcoming podcasts, in-depth whitepapers, and research resources, bringing you thought leadership and practical perspectives from theexperts shaping AI in marketing.
How AI Ready Is Your Marketing Team?
Explore key findings from ACAM’s 2025 AI Readiness Benchmarking Report andsee how your team compares. 100% free to download now.
It's not you, it's your workflow: fixing the Human+AI relationship
Our It's not you, it's your workflow thinking paper explores why most marketersare using AI like a search engine and how treating it like a colleague changeseverything. Learn the four-stage Rapport Loop to get better output, faster cycles,and AI ROI you can actually prove.
New consumer 2026 research
AI Brandscape, the definitive study of Generative AI use by Australian consumers,free to download.
AI and the next generation whitepaper
This paper co-authored by ACAM warns that without urgent national leadership, AI could harm young Australians’ wellbeing and futures, and calls for action ontransparency, education, family support, youth jobs, and an AI Safety Institute.
Marketing Team of the Future
Our Marketing Team of the Future whitepaper explores how AI is reshapingmarketing roles, structures, and skills, helping CMOs reimagine their teams todrive growth in an AI-powered era.
Register Your Interest in ACAM
If you are a marketing professional who is interested in AI, committed to learning, and want to play a role in driving the industry forward then we’d love to hear from you:
Acknowledgement of Country
At the Australian Centre for AI in Marketing (ACAM), we acknowledge the Traditional Custodians of the lands on which we live, learn, and work across Australia. We recognise their deep and enduring connection to land, waters, and culture and pay our respects to Elders past, present, and emerging. We are committed to learning from First Nations knowledge and perspectives.
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