Upskill

AI Upskills Lab

The AI Upskills Lab delivers hands-on learning experiences for marketers looking to apply AI in their daily workflows.

Who Should Attend?

- Marketing professionals looking to integrate AI into their strategies.

- CMOs and senior executives seeking insights from industry pioneers.

- Digital marketers, content creators, and data-driven teams exploring AI-powered tools and techniques.

- Organisations aiming to future-proof their marketing strategies with AI.

New courses will be continually updated so follow us on LinkedIn and register your interest for ongoing updates.

Coming soon, we’re excited to introduce our AI Ready Platform. This new hub will bring together podcasts, live sessions, and on-demand learning programs designed to support our community with practical, accessible, and ethical AI education...watch this space!

For tailored AI briefings for Executives and Boards, or customised Marketing Team training, get in touch with AIR Consulting team here.

Latest AI Upskill Labs

Complimentary - AI 101 - Your AI Introduction
Thu, 27 Nov, 11am - 12pm AEDT - Online

Feeling overwhelmed with talk about AI? This complimentary session is designed to demystify AI for marketers, focusing on Generative AI—how it works, how to use it effectively, and its impact on marketing. You'll walk away with and overall understanding of what is AI, how it works, how it can be used in marketing, essential tools, and a 101 guide to prompting to get the most out of AI. There are no silly questions (you'll get a link prior to ask any question you'd like!).

Melbourne Executive AI-Ready Program - September 2025
Wed, 3 Sep, 8:30am - 4:30pm AEST -  Grant Thornton Australia Ltd Offices

Feeling overwhelmed with talk about AI? This complimentary session is designed to demystify AI foLead with Confidence in the Age of AI

The ACAM Executive AI-Ready Program
is a one-day intensive workshop designed specifically for senior leaders who want clarity on what AI means for their business - and a practical path to action.

Latest AI Upskill Labs

Hear directly from senior leaders who joined our Sydney Executive AI-Ready Program. Their experiences highlight the practical value, strategic insights, and collaborative spirit that make this workshop so impactful.

“It was invaluable to explore AI strategically, examining technology and tools to address pain points, solve problems, and uncover opportunities. Loved the collaboration and knowledge sharing with the cohort, and the emphasis on the human elements and adoption of AI, and how to effectively guide people and teams through this transformative journey. Thank you for empowering us to identify "AI Power Moves" to drive empowerment, efficiency, elevate customer experience, and unlock new growth. I look forward to the journey ahead and empowering people and teams to embrace AI and all its opportunities for the greater good!
Stella, Kordonis
Director & Head of Brand Experiences & Communications (APAC) + Regional Marketing (ANZ) at Red Hat
“I’m feeling energised and clear-eyed about what’s possible. Grateful for the insights and open conversations.
Kristina Green
Chief Marketing & Growth Officer

Register Your Interest in ACAM

If you are a marketing professional who is interested in AI, committed to learning, and want to play a role in driving the industry forward then we’d love to hear from you:

Thanks for reaching out. We’ve received your email and are on it. We’ll get back to you as soon as we can, so hang tight—we’re excited to connect.
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Upskill Your Way: From Beginner to Pro

Fast, practical, and designed for busy marketing professionals. ACAM’s one-hour courses keep you ahead with expert insights, for marketers, you can apply instantly. Stay sharp. Stay ahead.

AI upskill series

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AI mentorship

Gain exclusive guidance from ACAM’s Founders & Pioneers Circle—industry leaders shaping the future of AI in advertising and marketing. This mentorship program connects you with top minds, offering insights, strategies, and real-world expertise to help you navigate AI’s impact on creativity, media, and business.

Learn from the best. Stay ahead of the curve.