AI Upskills Lab
The AI Upskills Lab delivers hands-on learning experiences for marketers looking to apply AI in their daily workflows. This program is structured into three levels:
- Level 1: Foundations – Introductory AI training for marketers looking to understand AI basics.
- Level 2: Accelerator – Intermediate sessions focused on applying AI to content, automation, and customer engagement.
- Level 3: Advanced – Deep dives into specialized AI applications like predictive analytics and AI-powered advertising.
Frequency: Monthly workshops (60–90 minutes)
Who Should Attend?
- Marketing professionals looking to integrate AI into their strategies.
- CMOs and senior executives seeking insights from industry pioneers.
- Digital marketers, content creators, and data-driven teams exploring AI-powered tools and techniques.
- Organisations aiming to future-proof their marketing strategies with AI.
For tailored AI briefings for Executives and Boards, or customised Marketing Team training, get in touch with AIR Consulting team here.
Latest AI Upskill Labs

Executive AI-Ready Program
The ACAM Executive AI-Ready Program is a one-day intensive workshop designed specifically for senior leaders who want clarity on what AI means for their business - and a practical path to action.
Grounded in real-world Australian data from ACAM's national AI Readiness Benchmarking Study, this program cuts through the hype to give you the insights, frameworks, and tools you need to confidently lead AI conversations and initiatives in your organisation.
Whether you're just starting out or looking to sharpen your strategy, this is your opportunity to learn from leading experts, hear real-world case studies, and walk away with templates you can use immediately
Register Your Interest in ACAM
If you are a marketing professional who is interested in AI, committed to learning, and want to play a role in driving the industry forward then we’d love to hear from you:
