Upskill

AI Upskills Lab

The AI Upskills Lab delivers hands-on learning experiences for marketers looking to apply AI in their daily workflows.

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Who Should Attend?

- Marketing professionals looking to integrate AI into their strategies.

- CMOs and senior executives seeking insights from industry pioneers.

- Digital marketers, content creators, and data-driven teams exploring AI-powered tools and techniques.

- Organisations aiming to future-proof their marketing strategies with AI.

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New courses will be continually updated so follow us on LinkedIn and register your interest for ongoing updates.

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For tailored AI briefings for Executives and Boards, or customised Marketing Team training, get in touch with AIR Consulting team here.

Latest AI Upskill Labs

Training

Melbourne Executive AI-Ready Program - September 2025

Wed, 3 Sep, 8:30am - 4:30pm AEST -  Grant Thornton Australia Ltd Offices
Book Now

Lead with Confidence in the Age of AI
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The ACAM Executive AI-Ready Program is a one-day intensive workshop designed specifically for senior leaders who want clarity on what AI means for their business - and a practical path to action.
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Grounded in real-world Australian data from ACAM's national AI Readiness Benchmarking Study, this program cuts through the hype to give you the insights, frameworks, and tools you need to confidently lead AI conversations and initiatives in your organisation.
Whether you're just starting out or looking to sharpen your strategy, this is your opportunity to learn from leading experts, hear real-world case studies, and walk away with templates you can use immediately.
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Delivered by Louise Cummins and Rochelle Tognetti, founders of the Australian Centre for AI - both CMO leaders with a passion for leveraging AI to unleash the power of teams when used in the right way.

Latest AI Upskill Labs

Hear directly from senior leaders who joined our Sydney Executive AI-Ready Program. Their experiences highlight the practical value, strategic insights, and collaborative spirit that make this workshop so impactful.

“It was invaluable to explore AI strategically, examining technology and tools to address pain points, solve problems, and uncover opportunities. Loved the collaboration and knowledge sharing with the cohort, and the emphasis on the human elements and adoption of AI, and how to effectively guide people and teams through this transformative journey. Thank you for empowering us to identify "AI Power Moves" to drive empowerment, efficiency, elevate customer experience, and unlock new growth. I look forward to the journey ahead and empowering people and teams to embrace AI and all its opportunities for the greater good!
Stella, Kordonis
Director & Head of Brand Experiences & Communications (APAC) + Regional Marketing (ANZ) at Red Hat
“I’m feeling energised and clear-eyed about what’s possible. Grateful for the insights and open conversations.
Kristina Green
Chief Marketing & Growth Officer

Register Your Interest in ACAM

If you are a marketing professional who is interested in AI, committed to learning, and want to play a role in driving the industry forward then we’d love to hear from you:

Thanks for reaching out. We’ve received your email and are on it. We’ll get back to you as soon as we can, so hang tight—we’re excited to connect.
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Upskill Your Way: From Beginner to Pro

Fast, practical, and designed for busy marketing professionals. ACAM’s one-hour courses keep you ahead with expert insights, for marketers, you can apply instantly. Stay sharp. Stay ahead.

AI upskill series

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For Boards

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For CMO and Marketing Leaders

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For Marketers starting out

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AI mentorship

Gain exclusive guidance from ACAM’s Founders & Pioneers Circle—industry leaders shaping the future of AI in advertising and marketing. This mentorship program connects you with top minds, offering insights, strategies, and real-world expertise to help you navigate AI’s impact on creativity, media, and business.

Learn from the best. Stay ahead of the curve.

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