AI Upskills Lab
Our AI Upskills Lab delivers practical, hands-on learning for marketers who want to use AI with confidence in their daily work.
Who It’s For
- Marketers embedding AI into their strategy
- CMOs and senior leaders seeking practical clarity
- Digital, content, CX, and performance teams
- Organisations lifting capability and future-proofing marketing
What We Offer
- Flagship 8-Week AI-Ready for Marketers Course
- Executive Education for senior leaders
- Complimentary Webinars
- Online and In-Person Training
Custom Training - For executive briefings or tailored team workshops, contact info@acam.ai.
Stay Connected - Follow us for new courses and updates:
https://www.linkedin.com/company/australian-centre-for-ai-in-marketing/
Latest AI Upskill Labs
AI-Ready for Marketers
Feb 2026 Intake
Real Tools. Real Strategy. Real-World AI.
The way marketing works is changing fast. Are you ready to lead the shift?
AI Ready for Marketers is an 8-week online program built to give you the confidence and practical skills to harness AI across the entire marketing cycle. You’ll learn directly from senior marketers, AI pioneers, and technology experts while building your own AI-enabled campaign.
Tue, 17 Feb 2026, 9am - 4pm AEDT - Grant Thornton Australia Ltd Offices Sydney
Kick-start your 2026 in the right way. The new year brings fresh goals, new pressures and a rapidly changing marketing landscape. AI is reshaping how brands create, connect and make decisions, and the pace is only increasing. Starting 2026 with clarity, capability and a strong plan is now essential. This is your moment to reset, refocus and lead with confidence in an AI-driven world.
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Feeling overwhelmed with talk about AI? This complimentary session is designed to demystify AI for marketers, focusing on Generative AI—how it works, how to use it effectively, and its impact on marketing. You'll walk away with and overall understanding of what is AI, how it works, how it can be used in marketing, essential tools, and a 101 guide to prompting to get the most out of AI. There are no silly questions (you'll get a link prior to ask any question you'd like!). An online event link will be sent prior to the session.
Latest AI Upskill Labs
Hear directly from senior leaders who joined our Sydney Executive AI-Ready Program. Their experiences highlight the practical value, strategic insights, and collaborative spirit that make this workshop so impactful.
Register Your Interest in ACAM
If you are a marketing professional who is interested in AI, committed to learning, and want to play a role in driving the industry forward then we’d love to hear from you:
