Empowering Australian
Marketers with AI
Navigating AI Together
Introducing the Australian Centre for AI in Marketing (ACAM):
our core focus is on supporting individual marketers on their AI journey.
our core focus is on supporting individual marketers on their AI journey.
Vision
To create a future where every marketer in Australia confidently understands, embraces, and benefits from AI, driving better results for themselves, their company and the industry.
We believe that marketing has become too much about process and not enough about good marketing that drives incremental growth. Once in a generation opportunity to reduce the process load and make marketing and our careers better.
Mission
Demystify AI – Make AI understandable and usable for every marketer.
Share knowledge – Connect people to spread insights and accelerate AI literacy.
Make AI accessible – Empower all marketers to confidently use AI, regardless of expertise.
Drive purpose-driven impact – Support the community through research, scholarships, free sessions, and low bono work for NFPs.
Share knowledge – Connect people to spread insights and accelerate AI literacy.
Make AI accessible – Empower all marketers to confidently use AI, regardless of expertise.
Drive purpose-driven impact – Support the community through research, scholarships, free sessions, and low bono work for NFPs.
How AI Ready Is Your Marketing Team?
Explore key findings from ACAM’s 2025 AI Readiness Benchmarking Report and see how your team compares. 100% free to download now.
AI Pioneers Circle
Shaping debate, discussion and action to move forward
At the heart of ACAM is the AI Pioneers Circle - a collective of Australia’s leading CMOs who provide insight, direction, and real-world experiences to guide AI adoption in marketing. They are at different stages of their AI journey, openly sharing their learnings, challenges, and successes to help others navigate AI with confidence and clarity.
The AI Pioneers Circle has been formed to help shape the Centre's roadmap and provide practical insights. This group consists of senior marketing leaders from prominent Australian companies, who will offer guidance on how the industry can adjust to this significant transformation.
The AI Pioneers Circle has been formed to help shape the Centre's roadmap and provide practical insights. This group consists of senior marketing leaders from prominent Australian companies, who will offer guidance on how the industry can adjust to this significant transformation.
Purpose
AI for Every Marketer - Breaking Barriers, Building
Opportunities
AI has the power to transform marketing - but not if access and adoption remain uneven. We’re here to shine a light on the barriers holding marketers back and work together to overcome them. We are committed to supporting the broader community through new research, scholarships, free upskilling sessions, and low bono consulting to NFPs.
Don’t just take our word for it
Hear directly from marketing leaders who have already upgraded their AI skills.
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"This course gave me real confidence in using AI across strategy, planning and execution. The lessons are clear, practical and designed specifically for marketers, with great resources and insights from AI tool experts. Learning with a cohort made the experience even richer, as we could share ideas and apply everything in real time. I’d strongly recommend it to any marketer wanting to build practical, future-ready AI skills."
Sophie Webb
Marketing Manager Chartis Technology
"A well-rounded course that combines solid frameworks with real-world examples from industry experts. The community and weekly touchpoints kept me accountable and connected with other marketers navigating the same challenges."
Tanya Rivera
General Manager, Marketing - Genea
"I used to stick to basic tools like ChatGPT, but this course really opened my eyes to the full ecosystem. What I loved is that it’s built for marketers, not techies. Jodie walks you through everything from strategy and creative right through to ethics and governance. Seeing the live demos and hearing inside stories from other leaders made it super practical. I didn't just learn theory. I walked away knowing exactly how to turn AI into a strategic partner, rather than just treating it like a chatbot."
Steven Kuy
Web Experience and Development Lead - Procore
2,000+
Marketers trained
100+
Organisations engaged
120+
Benchmark participants
12
Industries represented
Australia's AI Readiness Benchmark — now expanding to the US
120+ benchmark participants · The only benchmark built for marketing leaders
Acknowledgement of Country
At the Australian Centre for AI in Marketing (ACAM), we acknowledge the Traditional Custodians of the lands on which we live, learn, and work across Australia. We recognise their deep and enduring connection to land, waters, and culture and pay our respects to Elders past, present, and emerging. We are committed to learning from First Nations knowledge and perspectives.
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