Empowering Australian
Marketers with AI
Navigating AI Together
Introducing the Australian Centre for AI in Marketing (ACAM):
our core focus is on supporting individual marketers on their AI journey.
our core focus is on supporting individual marketers on their AI journey.
Vision
To create a future where every marketer in Australia confidently understands, embraces, and benefits from AI, driving better results for themselves, their company and the industry.
We believe that marketing has become too much about process and not enough about good marketing that drives incremental growth. Once in a generation opportunity to reduce the process load and make marketing and our careers better.
Mision
Demystify AI – Make AI understandable and usable for every marketer.
Share knowledge – Connect people to spread insights and accelerate AI literacy.
Make AI accessible – Empower all marketers to confidently use AI, regardless of expertise.
Drive purpose-driven impact – Support the community through research, scholarships, free sessions, and low bono work for NFPs.
Share knowledge – Connect people to spread insights and accelerate AI literacy.
Make AI accessible – Empower all marketers to confidently use AI, regardless of expertise.
Drive purpose-driven impact – Support the community through research, scholarships, free sessions, and low bono work for NFPs.
How AI Ready Is YourMarketing Team?
Explore key findings from ACAM’s 2025 AI Readiness Benchmarking Report and see how your team compares. 100% free to download now.
AI Pioneers Circle
Shaping debate, discussion and action to move forward
At the heart of ACAM is the AI Pioneers Circle - a collective of Australia’s leading CMOs who provide insight, direction, and real-world experiences to guide AI adoption in marketing. They are at different stages of their AI journey, openly sharing their learnings, challenges, and successes to help others navigate AI with confidence and clarity.
The AI Pioneers Circle has been formed to help shape the Centre's roadmap and provide practical insights. This group consists of senior marketing leaders from prominent Australian companies, who will offer guidance on how the industry can adjust to this significant transformation.
The AI Pioneers Circle has been formed to help shape the Centre's roadmap and provide practical insights. This group consists of senior marketing leaders from prominent Australian companies, who will offer guidance on how the industry can adjust to this significant transformation.
Purpose
AI for Every Marketer - Breaking Barriers, Building
Opportunities
AI has the power to transform marketing - but not if access and adoption remain uneven. We’re here to shine a light on the barriers holding marketers back and work together to overcome them. We are committed to supporting the broader community through new research, scholarships, free upskilling sessions, and
low bono consulting to NFPs.
low bono consulting to NFPs.
Acknowledgement of Country
At the Australian Centre for AI in Marketing (ACAM), we acknowledge the Traditional Custodians of the lands on which we live, learn, and work across Australia. We recognise their deep and enduring connection to land, waters, and culture and pay our respects to Elders past, present, and emerging. We are committed to learning from First Nations knowledge and perspectives.
