The AI-Advantage
1 day workshop | Executive Level
Combine human intelligence with artificial intelligence to create clarity, performance and purpose at scale.
Program highlights
High-level executive frameworks designed to accelerate operational efficiency and business growth.
Leadership
Blueprint
Team of the
Future Map
Neuroscience
based leadership
Roundtable
conversations
with peers
Executive
confidence
and community
Empowering Business Leaders
Accelerate operational efficiency through a focused, one-day executive AI masterclass.
The AI-Advantage is a one-day, executive-level workshop designed to help senior marketing and business leaders lead with confidence in this new era.
Drawing on insights from the AI-Ready Executive Education Program and ACAM’s Marketing Team of the Future whitepaper, this immersive day blends leadership foresight, team design, and AI readiness into one high-impact strategic experience.
You’ll explore the latest AI trends, learn how they’re transforming marketing, and gain practical tools to lead change with confidence and intent.
What we cover
• The five forces shaping marketing and business leadership in 2026.
• Global and local AI trends transforming marketing, media, and customer engagement.
• How to lead AI adoption with confidence - from pilot to scale.
• The Marketing Team of the Future framework - what Australia’s most adaptive teams are doing differently.
• The neuroscience of high-performance leadership - managing focus, energy, and mindset in times of change.
• A guided Strategic Planning Lab - build your 2026 blueprint and 30-day execution sprint.
• Global and local AI trends transforming marketing, media, and customer engagement.
• How to lead AI adoption with confidence - from pilot to scale.
• The Marketing Team of the Future framework - what Australia’s most adaptive teams are doing differently.
• The neuroscience of high-performance leadership - managing focus, energy, and mindset in times of change.
• A guided Strategic Planning Lab - build your 2026 blueprint and 30-day execution sprint.
Our mission
ACAM’s national benchmarking reveals that only 8% of Australian marketing teams are AI-advanced, while nearly half remain at the beginner stage. Meanwhile, the AI-Ready Executive Education Program found that 70% of digital transformations fail when not led from the top - the technology is advancing faster than leadership capability.
This workshop bridges that gap. You’ll gain the insights, frameworks, and confidence Australia’s most progressive CMOs and business leaders use to build adaptive, AI-enabled organisations and high-performing teams.
This workshop bridges that gap. You’ll gain the insights, frameworks, and confidence Australia’s most progressive CMOs and business leaders use to build adaptive, AI-enabled organisations and high-performing teams.
Who It’s For
This exclusive workshop is for leaders ready to design what’s next.
Ideal for:
• CMOs, Marketing, CX, and Digital Executives
• Business leaders driving transformation and growth
• Senior professionals preparing their teams for an AI-accelerated 2026
Ideal for:
• CMOs, Marketing, CX, and Digital Executives
• Business leaders driving transformation and growth
• Senior professionals preparing their teams for an AI-accelerated 2026
Program Structure
Flexible on-demand modules combined with live expert sessions and community support.
How it works?
• 128 weekly on-demand modules:
Self-paced lessons covering the full marketing lifecycle through the lens of AI.
• Weekly live “The Wrap” sessions:Live Q&A and discussions with AI in marketing experts, industry SMEs and guest practitioners.• Cohort community:Connect with other marketers, share ideas, ask questions and learn together.
• Access to video insights:Weekly exclusive interviews with CMOs, SMEs and technology leaders to deepen understanding and bring concepts to life.
• Certification:Receive an ACAM “AI Ready for Marketers” certificate upon completion.
• Weekly live “The Wrap” sessions:Live Q&A and discussions with AI in marketing experts, industry SMEs and guest practitioners.• Cohort community:Connect with other marketers, share ideas, ask questions and learn together.
• Access to video insights:Weekly exclusive interviews with CMOs, SMEs and technology leaders to deepen understanding and bring concepts to life.
• Certification:Receive an ACAM “AI Ready for Marketers” certificate upon completion.
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Who is this for?
The AI Ready for Marketers Program is designed for mid to senior marketers who want to:
• Understand how AI applies directly to marketing
• Build confidence using AI in their role• Make smarter, faster and more creative marketing decisions for themselves and their teams
• Cut through the hype and focus on what actually drives results
Suitable for marketers working in large or small organisations, across any budget environment, in B2B,B2C or blended teams, and across any industryNo AI experience is required, just curiosity and an open mind.
• Understand how AI applies directly to marketing
• Build confidence using AI in their role• Make smarter, faster and more creative marketing decisions for themselves and their teams
• Cut through the hype and focus on what actually drives results
Suitable for marketers working in large or small organisations, across any budget environment, in B2B,B2C or blended teams, and across any industryNo AI experience is required, just curiosity and an open mind.
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What you’ll Learn
By the end of the program, you will:
• Understand the full AI landscape: Where AI creates the most value in modern marketing
• Determine how to apply AI in your marketing organisation: To maximise results for your business and yourcustomers
• Know the essential AI prerequisites: Understand governance, ethics, data and risk requirements to ensure you and your team use AI safely and effectively
• Confidently assess AI opportunities: Identify how AI opportunities will benefit customers, marketing and thewider business
• Build a practical AI-Ready plan: To start leveraging AI and leading the AI conversation in your organisation
• Understand the full AI landscape: Where AI creates the most value in modern marketing
• Determine how to apply AI in your marketing organisation: To maximise results for your business and yourcustomers
• Know the essential AI prerequisites: Understand governance, ethics, data and risk requirements to ensure you and your team use AI safely and effectively
• Confidently assess AI opportunities: Identify how AI opportunities will benefit customers, marketing and thewider business
• Build a practical AI-Ready plan: To start leveraging AI and leading the AI conversation in your organisation
Don’t just take our word for it
Hear directly from marketing leaders who have already upgraded their AI skills.
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"This course gave me real confidence in using AI across strategy, planning and execution. The lessons are clear, practical and designed specifically for marketers, with great resources and insights from AI tool experts. Learning with a cohort made the experience even richer, as we could share ideas and apply everything in real time. I’d strongly recommend it to any marketer wanting to build practical, future-ready AI skills."
Sophie Webb
Marketing Manager Chartis Technology
"A well-rounded course that combines solid frameworks with real-world examples from industry experts. The community and weekly touchpoints kept me accountable and connected with other marketers navigating the same challenges."
Tanya Rivera
General Manager, Marketing - Genea
"I used to stick to basic tools like ChatGPT, but this course really opened my eyes to the full ecosystem. What I loved is that it’s built for marketers, not techies. Jodie walks you through everything from strategy and creative right through to ethics and governance. Seeing the live demos and hearing inside stories from other leaders made it super practical. I didn't just learn theory. I walked away knowing exactly how to turn AI into a strategic partner, rather than just treating it like a chatbot."
Steven Kuy
Web Experience and Development Lead - Procore
100%
reported increased confidence
applying AI
applying AI
86%
average overall
experience rating
experience rating
100%
would recommend the courseto a colleague or team
Acknowledgement of Country
At the Australian Centre for AI in Marketing (ACAM), we acknowledge the Traditional Custodians of the lands on which we live, learn, and work across Australia. We recognise their deep and enduring connection to land, waters, and culture and pay our respects to Elders past, present, and emerging. We are committed to learning from First Nations knowledge and perspectives.
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