AI-Ready
12-week program | All levels
Created by Marketers, for Marketers
Enhance every aspect of modern marketing with AI.
Understand what's possible, see it in action and know exactly where to start.
This program shows you the full picture — clearly, practically, and step-by-step.
AI-Ready
12-week program | All levels
Created by Marketers, for Marketers
Enhance every aspect of modern marketing with AI.
Understand what's possible, see it in action and know exactly where to start.
This program shows you the full picture — clearly, practically, and step-by-step.
Empowering Australian
Marketers with AI
Navigating AI Together
Introducing the Australian Centre for AI in Marketing (ACAM):
our core focus is on supporting individual marketers on their AI journey.
our core focus is on supporting individual marketers on their AI journey.
Vision
To create a future where every marketer in Australia confidently understands, embraces, and benefits from AI, driving better results for themselves, their company and the industry.
We believe that marketing has become too much about process and not enough about good marketing that drives incremental growth. Once in a generation opportunity to reduce the process load and make marketing and our careers better.
Mission
Demystify AI – Make AI understandable and usable for every marketer.
Share knowledge – Connect people to spread insights and accelerate AI literacy.
Make AI accessible – Empower all marketers to confidently use AI, regardless of expertise.
Drive purpose-driven impact – Support the community through research, scholarships, free sessions, and low bono work for NFPs.
Share knowledge – Connect people to spread insights and accelerate AI literacy.
Make AI accessible – Empower all marketers to confidently use AI, regardless of expertise.
Drive purpose-driven impact – Support the community through research, scholarships, free sessions, and low bono work for NFPs.
AI Pioneers Circle
Shaping debate, discussion and action to move forward
At the heart of ACAM is the AI Pioneers Circle - a collective of Australia’s leading CMOs who provide insight, direction, and real-world experiences to guide AI adoption in marketing. They are at different stages of their AI journey, openly sharing their learnings, challenges, and successes to help others navigate AI with confidence and clarity.
The AI Pioneers Circle has been formed to help shape the Centre's roadmap and provide practical insights. This group consists of senior marketing leaders from prominent Australian companies, who will offer guidance on how the industry can adjust to this significant transformation.
The AI Pioneers Circle has been formed to help shape the Centre's roadmap and provide practical insights. This group consists of senior marketing leaders from prominent Australian companies, who will offer guidance on how the industry can adjust to this significant transformation.
Purpose
AI for Every Marketer - Breaking Barriers, Building
Opportunities
AI has the power to transform marketing - but not if access and adoption remain uneven. We’re here to shine a light on the barriers holding marketers back and work together to overcome them. We are committed to supporting the broader community through new research, scholarships, free upskilling sessions, and low bono consulting to NFPs.
Don’t just take our word for it
Hear directly from marketing leaders who have already upgraded their AI skills.
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This service has been a game changer for us. The results speak for themselves, and the team was always available to assist us. Their dedication to our success was evident throughout the entire project.
David Brown
Founder, Innovative Startups
From start to finish, the process was seamless. The team was proactive in their approach and provided valuable insights that helped us refine our strategy. We are grateful for their support and look forward to future collaborations.
Sarah Lee
Operations Head, Creative Agency
The expertise and professionalism displayed by this company were remarkable. They took the time to understand our needs and delivered a solution that was both effective and efficient. We are thrilled with the outcome!
Mike Johnson
Product Manager, Tech Solutions
I cannot recommend this service enough! The support team was incredibly responsive and helped us navigate through every challenge. Our project was completed ahead of schedule, and the results exceeded our expectations.
Jane Smith
Marketing Director, Sample Inc.
Working with this team has been a transformative experience for our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our customer engagement and satisfaction after implementing their recommendations.
John Doe
CEO, Example Corp
2,000+
Marketers trained
100+
Organisations engaged
120+
Benchmark participants
12
Industries represented
Australia's AI Readiness Benchmark — now expanding to the US
120+ benchmark participants · The only benchmark built for marketing leaders
Acknowledgement of Country
At the Australian Centre for AI in Marketing (ACAM), we acknowledge the Traditional Custodians of the lands on which we live, learn, and work across Australia. We recognise their deep and enduring connection to land, waters, and culture and pay our respects to Elders past, present, and emerging. We are committed to learning from First Nations knowledge and perspectives.
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