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AI-Ready
8-week program | All levels
Created by Marketers, for Marketers
Enhance every aspect of modern marketing with AI.
Understand what's possible, see it in action and know exactly where to start.
This program shows you the full picture — clearly, practically, and step-by-step.
Program highlights
8 on demand
classes released
weekly
CMO and Industry insights
See inside tech technology
Live Q&A
Accredited certification
Why choose the AI-Ready for
Marketers Program
This is Australia’s only program where you’ll:
Learn how AI applies across every aspect of marketing
The Program takes you through how AI applies across every part of the modern marketing discipline, from strategy to creative, media, customer experience, data, analytics and measurement.
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Hear directly from marketing leaders
Gain insights from 20+CMOs and subject-matter experts, sharing real stories of how AI is reshaping marketing inside Australia’s biggest brands including Foxtel, Woolworths, IKEA, Thomson Reuter, UNICEF and many more
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See inside the technology
Watch 12+ Tech Insider demonstrations, where leading platforms including Adobe, Salesforce, Meltwater and many others show real examples of AI in action across creative production, media buying, CX, workflow, automation and analytics.
Plus: All the tools and resources you need to get started
You’ll receive templates, frameworks, checklists, governance tools and
worksheets to ensure you are AI -Ready!
Module 1
Introduction to AI
Module 1
- 101 AI in marketing
- Data and AI – What every marketer needs to know
- Law, ethics and compliance – Ensuring responsible use of AI
- Measuring the impact of AI investments
- Interviews with Dr Suresh Sood, UTS, Luise Cummins ACAM, Andrea Roberts, Aviana and Kieran Hagan, IBM
Module 2
Insights, strategy and brand
Module 2
- The AI revolution – insights, strategy and brand
- Market research
- Personas and segmentation
- Brand tracking
- Interviews with Naomi O’Connor Woolworths, Celia Harding, LEOPRD and Libby Hodgson, UNICEF
- Insiders look at Ideally, Evidenza and Ipsos
Module 3
Content and Creative
Module 3
- AI for content and creative
- Interviews with Suresh Sood, UTS and Miki Luong, IBM
- Insiders look at Adobe and Jasper.ai
Module 4
Search and Discoverability
Module 4
- AI implications: Search and discoverability
- Interviews with Celia Harding, Leoprd and Lexie Alker, Thomson Reuters
- Insiders look at Adobe
Module 5
Media and Channel optimisation
Module 5
- Signals for insight
- Predictive planning
- Personalisation
- Inteview with Gemma Dawkins, PHD & Alex Pacey, OMG
- Insiders look at Wondaris
Module 6
Customer Experience and Personalisation
Module 6
- Awareness
- Consideration
- Purchase
- Loyalty and advocacy
- Interviews with Anthony O’Byrne, Kayo Sports & Binge, Kate Limbach Clarke, Quantium and Kirsten Hasler, IKEA
Module 7
Measurement and ROI
Module 7
- Measuring marketing with AI
- Interview with Lexie Walker, Thomson Reuters
- Insiders look at Meltwater, Xpon, Salesforce.
Module 8
Operations and workflows
Module 8
- AI impact on marketing operations and workflows
- Interview with Aaron Michie, Foxtel and Bree McAusland
- Insiders look at Aether and Adobe
Bonus Module
AI agents
Bonus Module
- AI agents for marketers – from tasks to autonomous actions
- Interview with Dave King, Move37
- Insiders look at Salesforce AI agents
Facilitated by Jodie Sangster
She’ll be joined by subject matter experts from across the industry, including contributors from The Navigators, Kantar, Leoprd, Genea and ACAM, alongside tech specialists from Microsoft Advertising, Gumshoe and Xpon.
LinkedIn
How it works
The course includes:
• 8 weekly on-demand modules
Self-paced lessons covering the full marketing lifecycle through the lens of AI.
• Weekly live “The Wrap” sessions
Live Q&A and discussions with AI in marketing experts, industry SMEs and guest practitioners.
• Cohort community
Connect with other marketers, share ideas, ask questions and learn together.
• Access to video insights
Weekly exclusive interviews with CMOs, SMEs and technology leaders to deepen understanding and bring concepts to life.
• Certification
Receive an ACAM “AI Ready for Marketers” certificate upon completion.
Who This Course Is For
The AI Ready for Marketers Program is designed for mid to senior marketers who want to:
• Understand how AI applies directly to marketing
• Build confidence using AI in their role
• Make smarter, faster and more creative marketing decisions for themselves and their teams
• Cut through the hype and focus on what actually drives results
Suitable for marketers working in large or small organisations, across any budget environment, in B2B,B2C or blended teams, and across any industry
No AI experience is required, just curiosity and an open mind.
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What You’ll Learn
By the end of the program, you will:
• Understand the full AI landscape: Where AI creates the most value in modern marketing
• Determine how to apply AI in your marketing organisation: To maximise results for your business and your customers
• Know the essential AI prerequisites: Understand governance, ethics, data and risk requirements to ensure you and your team use AI safely and effectively
• Confidently assess AI opportunities: Identify how AI opportunities will benefit customers, marketing and the wider business
• Build a practical AI-Ready plan: To start leveraging AI and leading the AI conversation in your organisation
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Don’t just take our word for it
"I used to stick to basic tools like ChatGPT, but this course really opened my eyes to the full ecosystem. What I loved is that it’s built for marketers, not techies. Jodie walks you through everything from strategy and creative right through to ethics and governance. Seeing the live demos and hearing inside stories from other leaders made it super practical. I didn't just learn theory. I walked away knowing exactly how to turn AI into a strategic partner, rather than just treating it like a chatbot."
Steven Kuy
Web Experience and Development Lead - Procore
"A well-rounded course that combines solid frameworks with real-world examples from industry experts. The community and weekly touchpoints kept me accountable and connected with other marketers navigating the same challenges."
Tanya Rivera
General Manager, Marketing - Genea
"This course gave me real confidence in using AI across strategy, planning and execution. The lessons are clear, practical and designed specifically for marketers, with great resources and insights from AI tool experts. Learning with a cohort made the experience even richer, as we could share ideas and apply everything in real time. I’d strongly recommend it to any marketer wanting to build practical, future-ready AI skills."
Sophie Webb
Marketing Manager
Chartis Technology
Chartis Technology
The from our participants feedback confirmed
we’re solving the right problem:
100%
reported increased confidence applying AI
86%
average overall experience rating
100%
would recommend the course
to a colleague or team
to a colleague or team
Download the AI Ready Hub
Powered by ACAM App
Take your AI learning further with the AI Ready Hub app. Access marketing-focused AI insights, resources, events and community — all in one place and always at hand. Designed to support marketers at every stage of their AI journey.
Available FREE on the App Store and Google Play
Get it now and stay AI-ready anywhere.
Become an AI-Ready Marketer today
If you’re ready to build confidence, capability and clarity in the era of AI,
we’d love to see you in our next cohort. To enrol click here.
Still need something before you decide?
FAQ’s
How much does it cost?
The course is $1,899 per person. If you wish to make a group booking please contact info@acam.ai for a bundled discount code.
Is there a special rate for charities or if I am currently unemployed?
Yes. We offer financial assistance for individuals and charities.
Please email info@acam.ai to discuss eligibility.
What experience do I need?
The course is designed for mid to senior marketers with a general understanding of marketing and its disciplines. While 5+ years’ experience is typical, it is not essential. No AI experience is required.
How long will the course take each week?
You will need approximately 4–5 hours per week at a moderate pace.
What if I don’t complete the weekly module on time?
All modules are self-paced, and you can complete them at any time within the 8-week period.
What if I can’t attend the live sessions?
All weekly “AI Wrap” sessions are recorded and available on-demand.
Are the Tech Insider sessions relevant for both large enterprise tech stacks and SMB tools?
Yes. Our Tech Insider sessions cover both enterprise platforms (e.g. Adobe, IBM) and SMB-friendly tools used by smaller teams. The goal is to show you practical AI use cases across all levels of marketing maturity, regardless of budget or tech stack.
Can I get a refund?
Yes. Refunds are available within 7 days before of the course commences.
What technology or tools do I need?
Just a laptop and an internet connection.
All tools and resources required for learning are provided as part of the course.
Will I receive a certificate?
Yes. You will receive an ACAM“AI Ready for Marketers” certificate upon successful completion.
Can my company enrol a team or run this course in-house?
Yes. We offer corporate packages and in-house cohort versions tailored to organisations.
Contact us at info@acam.ai for details.
