How AI Ready is Australian Marketing?
Are you AI ready?
The Australian Centre for AI in Marketing (ACAM) is proud to release the first-ever AI Readiness Benchmarking Report for Australia’s marketing industry. Based on insights from 60 senior marketing leaders across multiple sectors, this report offers a candid look at where teams are now — and what it will take to move forward.
The 50 page report also introduces Australia’s first-ever AI Readiness Score for marketing teams, a landmark framework assessing maturity across team skills, strategy, governance, ethics, data, and leadership.Our mission is simple: to help every marketer confidently embrace AI.This report is your starting point.
And it is 100% free to download now
Enter your email below to receive instant access to the full report.
The 50 page report also introduces Australia’s first-ever AI Readiness Score for marketing teams, a landmark framework assessing maturity across team skills, strategy, governance, ethics, data, and leadership.Our mission is simple: to help every marketer confidently embrace AI.This report is your starting point.
And it is 100% free to download now
Enter your email below to receive instant access to the full report.
Some key Insights from inside the 2025 Report:
• Only 8% of marketing teams are AI-Advanced
Despite growing enthusiasm, just a small portion of teams have the leadership, strategy, and deployment maturity needed to fully leverage AI.
• 48% of teams are still at the Beginner stage
Most teams have early interest but lack the roadmaps, frameworks, or internal skills to scale AI meaningfully.
• Marketers want change — and see AI as the way forward
Over 90% agree that marketing has become too focused on process and needs to refocus on delivering growth. AI is seen as a catalyst to reclaim creativity, insight and impact.
Despite growing enthusiasm, just a small portion of teams have the leadership, strategy, and deployment maturity needed to fully leverage AI.
• 48% of teams are still at the Beginner stage
Most teams have early interest but lack the roadmaps, frameworks, or internal skills to scale AI meaningfully.
• Marketers want change — and see AI as the way forward
Over 90% agree that marketing has become too focused on process and needs to refocus on delivering growth. AI is seen as a catalyst to reclaim creativity, insight and impact.
Acknowledgement of Country
At the Australian Centre for AI in Marketing (ACAM), we acknowledge the Traditional Custodians of the lands on which we live, learn, and work across Australia. We recognise their deep and enduring connection to land, waters, and culture and pay our respects to Elders past, present, and emerging. We are committed to learning from First Nations knowledge and perspectives.
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