The Indispensable Marketer 2027
Become the Indispensable Marketer for your organisation in 2027
All levels | Workshop | $1,299 (early bird)
Everyone is asking whether your organisation is AI-ready. Almost nobody is asking whether you are. If you’re being asked to deliver more with AI, without being told what your role becomes or which skills matter, you’re not alone.
Executives are well served by conferences and advisory. Practitioners have communities and vendors. The marketing manager in the middle, who decides how the work actually gets done, has had the least support and carries the most change. This day is for you. It turns ACAM’s research on Australian marketing into a plan for your own year.
What you’ll leave with
1. Your readiness view. Where you and your organisation stand against the ACAM AI Readiness Benchmark, and what’s holding progress back.
2. A report on your own brand. A Meltwater visibility report, showing how your brand is showing up as AI changes the way customers search (opt-in).
3. The skills to bring people with you. Presence and voice for leading AI conversations with your team and your managers, with NIDA.
4. A tested AI workflow. An agent or workflow you build and test on your own laptop, with the tools you already use, plus a plan for bringing it into your team.
5. Three value moves for the next 90 days. One for customers, one for how work gets done, one for your own contribution. Each with a first action, a measure and a date.
2. A report on your own brand. A Meltwater visibility report, showing how your brand is showing up as AI changes the way customers search (opt-in).
3. The skills to bring people with you. Presence and voice for leading AI conversations with your team and your managers, with NIDA.
4. A tested AI workflow. An agent or workflow you build and test on your own laptop, with the tools you already use, plus a plan for bringing it into your team.
5. Three value moves for the next 90 days. One for customers, one for how work gets done, one for your own contribution. Each with a first action, a measure and a date.
EVENT DETAILS
Wednesday 18 November 2026
9am to 5pm AEDT
LinkedIn Sydney Offices, Sydney.
TICKETS
$1,299 inc GST
Early bird tickets until 31 October, then $1,499 inc GST. Original research from ACAM. 30 places only.
Four sessions, one question:
where will I create value, and how do I get ready?
ACAM Benchmark
Where are we now, and what’s holding progress back?
Customer Journey
Where to Next, with Meltwater: how will AI change the way customers discover, choose and buy?
Marketing Team of the Future, with NIDA
How do I bring my team and my managers with me?
Agentic AI Lab
What will I build, and what will I do in the next 90 days?
Who’s involved
Meltwater
Customer Journey: Where to Next
Customer Journey: Where to Next
Leading the session on how AI is changing customer discovery, and providing your personalised brand visibility report.
NIDA
Marketing Team of the Future
Marketing Team of the Future
The National Institute of Dramatic Art, bringing its expertise in presence, voice and communication to the room.
AMI
Australian Marketing Institute
Australian Marketing Institute
Supporting participant recruitment.
Why only 30 places?
This is a working day, not a conference. Thirty places means everyone builds, everyone gets feedback, and everyone is heard. It’s also the only date this year: Sydney, Melbourne and Brisbane follow in February.
Making the case to your manager
Return back to work with a tested AI workflow, a 90-day plan your manager can measure, and a visibility report on your own brand. We’ve written the approval email for you. It sets out the cost, the five outputs and how you’ll report back. Download the approval email
30 places. One day. A plan for your year.
Registrations close Wednesday 11 November. We’d love to have you in the room.
We’re bringing this to Melbourne, Brisbane and Sydney round 2, in February 2027.
Join the waitlist and be the first to find out about the session.
FAQs
Got questions? Find your answers here or reach out to us at info@acam.ai
Do I need technical skills?
No. The lab is designed for marketers, not developers.
What should I bring?
A laptop with the AI tools you use at work, and a real task from your job to build around.
Who else will be there?
Up to 30 mid-to-senior marketing managers, marketing leads and heads of function.
What if I can't make it?
Places are non-refundable, but you can transfer yours to someone else in your team.
Can my organisation pay by invoice?
Yes. Email info@acam.ai
Where is it?
LinkedIn Sydney Offices, Sydney.
Acknowledgement of Country
At the Australian Centre for AI in Marketing (ACAM), we acknowledge the Traditional Custodians of the lands on which we live, learn, and work across Australia. We recognise their deep and enduring connection to land, waters, and culture and pay our respects to Elders past, present, and emerging. We are committed to learning from First Nations knowledge and perspectives.
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