User Cases
Real-world examples of AI in action
Discover how marketing teams across Australia are using AI to drive growth, improve strategy, and stay ahead of the curve. Each case study highlights unique challenges, solutions, and measurable impact - all shared by real organisations working with ACAM.
Empowering Creativity with AI: The NIDA Journey
Discover how Australia’s leading dramatic arts institution partnered with ACAM to upskill its marketing and corporate training teams. This custom eight-week program effectively reduced AI adoption fears, bridged confidence gaps, and embedded key ethical frameworks, proving that AI can be used to actively enhance creative collaboration rather than replace it.
Turning AI Strategy into Practical Action with Veolia
See how global environmental leader Veolia moved from a high-level corporate vision to tangible workspace behavior change. Through high-impact, custom workshops co-designed by ACAM, cross-functional marketing and sustainability teams successfully doubled their AI confidence, connecting practical tool applications directly to the company's core values.
Transforming Workflows & Marketing Operations at Procore
Explore how global construction management platform Procore teamed up with ACAM to accelerate AI readiness across its APAC marketing operations. By blending custom capability diagnostics with targeted live workshops, the program eliminated low-confidence benchmarks and established scalable, highly efficient internal AI workflows.
Acknowledgement of Country
At the Australian Centre for AI in Marketing (ACAM), we acknowledge the Traditional Custodians of the lands on which we live, learn, and work across Australia. We recognise their deep and enduring connection to land, waters, and culture and pay our respects to Elders past, present, and emerging. We are committed to learning from First Nations knowledge and perspectives.
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