We’re proud to announce Australia’s second AI in Marketing Benchmark Report.

Australian marketing has moved beyond AI experimentation. The question now is whether teams have the maturity to turn AI activity into serious commercial results.

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Published by ACAM, supported by Kantar and IBM, this year’s benchmark draws on the views of more than 120+ Australian CMOs and senior marketing leaders across 12 core industry groups, spanning B2B, B2C and organisations of varying sizes.

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This year’s benchmark reflects a market that has shifted rapidly from experimentation to execution. Organisations are no longer asking whether to adopt AI. They are being asked why it is not yet embedded across their teams.

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The question is no longer are you exploring AI?
It is how effectively are you leading it?

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