Australian marketing has moved beyond AI experimentation. The question now is whether teams have the maturity to turn AI activity into measurable advantage.

Based on responses from 126 Australian CMOs and senior marketing leaders, the report reveals where the industry sits, what is holding scale back, and what CMOs should focus on next.

What you'll learn

• Where Australian marketing teams sit on the AI maturity curve
• The capability gaps preventing organisations from scaling AI
• The seven drivers of AI maturity
• The practices that distinguish high-performing organisations
• What the latest benchmark means for your organisation

Key findings

• 83% of organisations remain in the early stages of AI maturity.
• None of the 126 organisations assessed reached the highest levels of AI maturity.
• Roadmap, Planning & Investment is the capability holding most organisations back.