AI use is mainstream now, but uneven, and it's reshaping the choices in front of people. Delegation grows fastest for effortful, clear, checkable, reversible tasks.
People stay involved where risk or experience matters more than outcome. The customer journey won't shorten, it will split between humans and machines, and marketers must redesign brands, data, experiences and operating models for both, then measure the impact on customer value and revenue.
People stay involved where risk or experience matters more than outcome. The customer journey won't shorten, it will split between humans and machines, and marketers must redesign brands, data, experiences and operating models for both, then measure the impact on customer value and revenue.
EVENT DETAILS
Wednesday 14th of October
8:30am – 10:30am
Adobe Sydney | Tower 2, Level 27/201 Sussex St, Sydney NSW 2000
TICKETS
$249 + GST
Speakers
Dean Harris
Director, The Navigators ANZ
Director, The Navigators ANZ
Over a 30-year career as an entrepreneur, advisor and leader in the research space, I have been focused on finding impactful solutions to complex challenges. In a world full of noise, cutting to the heart of the matter is often the hardest part of all. As a founder of a successful research and consulting company, with a prior history in growing consultancies including Roy Morgan Research in Canberra and Market Equity to its sale and integration into Synovate.
Johanna Lowe
Chief Marketing and Communications Officer, University of Sydney
Chief Marketing and Communications Officer, University of Sydney
Johanna Lowe is the Chief Marketing and Communications Officer at the University of Sydney, where she leads the University's strategic marketing, communications and brand agenda. Since joining the University in 2013 she has delivered a significant refresh of the University's global brand, a focus on audience-first data-driven marketing, and led communications strategy through significant change, transformation and crises. Jo leads a talented and creative team focused on building reputation and advocacy with students, staff, alumni, donors, industry partners and the community. Her career spans senior brand and marketing roles across the higher education, not for profit and corporate sectors.
Nicole Gemmell
Group Manager Integrated Campaigns, JAPAC Enterprise Marketing, Adobe
Group Manager Integrated Campaigns, JAPAC Enterprise Marketing, Adobe
Nicole Gemmell leads Adobe's JAPAC Integrated Enterprise Campaigns team, shaping content and campaign strategy across the region's diverse markets. She partners with field, digital, events, product marketing, sales, communications, and creative teams to translate business priorities into insight-led campaigns that engage customers and deliver measurable impact. With deep experience building high-performing marketing programs across Asia Pacific, Nicole is known for bringing strategy, storytelling, and execution to drive meaningful business outcomes.
Tanya Rivera
GM Marketing, Genea
GM Marketing, Genea
Tanya Rivera is GM Marketing at Genea, a national premium fertility network, where she leads marketing as a growth function spanning patient acquisition, brand, digital and PR. Her team is at the forefront of Genea's AI work, including AI search visibility and capability building. As Marketing Director, ANZ at Align Technology (Invisalign), she led the world-first launch of its flagship AI product, achieving the highest adoption globally. Her 20-year career also includes NRMA, Optus and L'Oréal.
Sarah McLennan
Marketing Director, Optus Mid-Market and Enterprise
Marketing Director, Optus Mid-Market and Enterprise
Sarah McLennan is a senior marketing leader with more than 20 years' experience building brands, driving growth and leading high-performing teams across Optus, American Express, IBM and fast-growth SaaS companies. As Marketing Director for Optus' Mid-Market and Enterprise division, she has built and scaled the B2B marketing function, driving growth through brand, demand generation and sales enablement.
Original research from ACAM, supported by Adobe.
Acknowledgement of Country
At the Australian Centre for AI in Marketing (ACAM), we acknowledge the Traditional Custodians of the lands on which we live, learn, and work across Australia. We recognise their deep and enduring connection to land, waters, and culture and pay our respects to Elders past, present, and emerging. We are committed to learning from First Nations knowledge and perspectives.
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